![]() "The basic idea came from not having any physical store for me or my friends to go look at the gear we wanted to buy in one place," Kramer explains. Shelly's not a musician, but Jason attended the School of Audio Engineering in NYC and self-releases synth-heavy projects under his own name. ![]() draws casual walk-in visitors, but for the heads they offer over 100 different brands, making their selection one of the most diverse in the marketplace, from mint vintage finds like semi-modular Roland System-100s to a huge selection of Eurorack modules from local companies like 4ms. Self-described as a "please touch museum," Control Voltage has an airy vibe from a full wall of windows looking out onto a courtyard, while the other walls are stacked with new and used analog synthesizers. This prompted us to discuss the possibility of opening up a store." They're located in Berlin, so it was impractical for most people in New York City-area to try modules out, unless you went to general synthesizer meetups. Out of the four, only one of those places was open for the public to try out the modules. At the time there were about three or four places in the entire world that offered these through mail-order. ![]() "Eurorack format of modular synthesis was something we were interested in and had been using for a few years prior. ![]() "We opened over four and a half years ago back around May 2012," Ho says. They're big champions of everything Eurorack, offering a wide selection of modules as well as cases and DIY kits. Control's art gallery aesthetic can come across as intimidating to newcomers, but once you ring the buzzer to enter the small South Williamsburg storefront you're likely to find New York musicians from almost every walk of life, from film composers to crust punks to dance music producers.
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